About Us
B2 Collaborative is a vacation rental digital marketing agency with unmatched industry expertise. We took our experience from leading direct marketing efforts for some of the country’s most recognizable accommodation industry brands—including ResortQuest, Wyndham Vacation Rentals, Vacasa, and Four Seasons Hotels—and turned it into an actionable marketing plan with proven processes that produce results for vacation rental property managers large and small.
The B2 Collaborative Approach
By immersing ourselves in your business and pairing day-to-day learnings with our knowledge of the vacation rental marketing landscape, we are committed to conveying your brand message accurately and effectively, reaching your target customers, and helping you achieve your business goals.
What makes us different from other vacation rental digital marketing agencies? We know what it's like to feel the strain of limited resources, urgent needs, and big revenue goals. We collaborate with our partners to build robust marketing and sales programs that drive results and move their business forward.
Our Solutions
Digital Marketing
By leveraging the key pillars of digital marketing—-digital advertising, email, social media, and website content, powered by a robust CRM—we not only help you grow your website presence and drive direct bookings, but also retain customers through lifecycle marketing and automations.
We apply inbound marketing methodology to everything we do.
- Attract new website visitors through mediums like digital ads and social media.
- Engage prospects with compelling website content and email campaigns.
- Delight customers with thoughtful communication surrounding their stay.
Inbound marketing methodology is simple yet effective and can be directly applied to any sales process—from converting website visitors into repeat guests or prospective owners into loyal partners.
Learn more about our digital marketing services.
Sales Enablement
Business development and sales teams can only thrive when they have the proper selling tools in place. Our sales enablement function includes an iterative process of providing your business's sales teams with the resources they need to close more deals. Whether it’s creating workflows and competitor playbooks to streamline recurring aspects of the sales process or designing sales flyers, postcards, social media templates, and other branded marketing materials, we have you covered.
Learn more about our sales enablement services.
Service Enablement
As a HubSpot Partner, our team is well-versed in the entire HubSpot ecosystem. Oftentimes we find that once sales and marketing are working within one CRM, like HubSpot, the natural next step is for customer service to work within the same platform. From creating ticketing pipelines to training team members and creating knowledge bases, our HubSpot support team is prepared to help you fully integrate service into sales and marketing for a connected approach to managing the customer experience.
Learn more about our service enablement services.
Creative Services
Building a brand doesn’t happen overnight and consistency is key. While we specialize in digital marketing for vacation rental brands, we’re also acutely aware of the many offline creative projects required to convey your brand locally and in your target markets. Working with the B2 Collaborative creative services team ensures all projects—from retargeting ads and print ads to property signage and vehicle wraps—communicate a consistent and compelling brand identity.
CRM Management
Simply put, Customer Relationship Management (CRM) platforms are designed to help businesses manage their relationships with customers. Managing customer communication from a connected CRM like HubSpot is essential for modern marketers, sales, and service teams to manage interactions from lead to prospect to return customer. Our support team ensures your CRM remains clean and organized, so your customer-facing teams can be as effective as possible.
Your Specialized Growth Plan
It’s all about collaboration.
By immersing ourselves in your business, we can accurately and effectively convey your brand message to your target customer and help you reach your business goals.
Listen & Learn
Schedule a call to tell us about your goals, challenges, and vision for the future of your business.
Create Your Specialized Plan
We walk through the B2 process and your areas of need, then create a growth plan unique for your business.
Bring Your Plan to Life
We set out to implement your growth plan, executing on both immediate wins and long-term, sustainable processes.
We want you to be as excited to work with us as we are to work with you. That’s why we believe Steps 1 and 2 shouldn’t be something you pay for; these are qualifying steps to ensure we’re all equally excited about our partnership. Step 3 is when the magic happens!
Our Partner Promise
We guarantee to provide actionable insights, improved processes, and be an easy partner to work with. That means no cutting corners, no nickel and diming, just executing fair and ethical business practices to help your business grow.
The growth of our partners is a direct reflection of the value we provide as an agency partner, so rest assured it’s always our best interest to help you grow.